Northcote Blog

Let’s tackle the obvious point first – why would you want to attract the best #Dynamics365 talent to your business? It’s true that you need a mix of Microsoft skill levels to move a business forward, however, the best Clients employ true superstar talent who do more than most to drive new sales, growth and innovation. Old Pareto was certainly right… 80% of new sales will come from the top 20% of your workforce and without them, your business would be in intensive care (or the emergency room, for our US friends!). To attract and retain these Candidates, your BRAND is everything.

Very few Partners have the brand they would like… and this is massively important when attracting the best #microsoftdynamics talent, because the best people want to be associated with the best companies. A company’s brand has to come (in part) from the leadership team, and a good leader doesn’t just create a brand of admiration around them (which can wither and die very quickly); they create a rock-solid skills brand that is visible throughout of the company.

So you’ve got a great brand… now what?

The star players in your space need to be thinking about your company when they decide to move to one of your vacancies. How can you make this happen? Here are a few ideas:

• Create a “target list” of current and future stars to watch
• Reach out to them regularly
• Have coffees and lunches with them every few months
• Some companies even have future “career conversations” with these people – this is VERY effective because it allows them to picture themselves working at your company
• Work with a select few SPECIALIST #microsoft recruiters to headhunt brilliant people

The truth is, attracting and keeping the best people is a full-time job, and one that you must do to be a market leader… the moment you don’t prioritise it, your competition has the upper hand.

#dynamics365 #dynamics #microsoftdynamics #microsoft #recruitment

Jon Styles is the Founder of Northcote Dynamics and has a decade of Microsoft recruitment experience under his belt. Need some help? Email Jon @ jon@northcote-group.com